![]() ![]() TB: The ability for everyone to source and prepare wholesome, healthy food. We don’t just bring organic produce to your door we nurture it. TB: Our society needs to figure out how to empower everyone to afford and prepare healthy, wholesome food.įT: What is one small change every person can make in their daily lives to make a big difference?įT: What’s one issue within the food system you’d like to see completely solved for the next generation? In 1976, a customer told my mother, the founder of our family farm, that she shopped at our organic farmers market booth because if we took the care and responsibility to feed and give back to the land, we could be trusted with feeding her family and nourishing our community. TB: Past generations didn’t have to deal with children growing up eating processed food that has been scientifically perfected to “taste” great.įT: What’s the first, most pressing issue you’d like to see solved within the food system? TB: I am driven on a daily basis to provide my customers with genuinely healthy and just food.įT: What’s the biggest problem within the food system our parents and grandparents didn’t have to deal with? Looking back at it, I respect her courage to grow new items and hustle to find customers that loved those products.įT: What drives you every day to fight for the bettering of our food system? I remember her sitting at the dining room table with all of her seed catalogues deciding what to grow next season. In honor of Earth Day we want to give a shout out to Putah Creek Council, a wonderful non-profit in our backyard in Yolo County, CA. TB: My mother loved to grow new produce (baby mixed lettuce, heirloom tomatoes, cherry tomatoes, and satsuma mandarins were some of the things she was the first to grow post-World War II). TB: I am most excited about using the internet to completely connect all of the users of the food system with all of the information in the food system.įT: Can you share a story about a food hero that inspired you? This united effort that spans industries is the opportunity.įT: What innovations in agriculture and the food system are you most excited about? ![]() In order to fix the food system, all the different components of the food system (farmers, distributors, government, academics, customers) need to band together behind a common vision. TB: Fixing the food system is not something that can be done by one specific group of people. Related: GrubMarket to Acquire Local Produce Supplier Producer Profile: Chitra Agrawal, Brooklyn Delhi.Food Tank recently had the opportunity to speak with Thaddeus Barsotti, Co-Owner of Farm Fresh To You, who will be speaking at the summit.įood Tank (FT): What inspired you to get involved in food and agriculture?īarsotti Thaddeus (TB): I was born and raised on an organic farm, and it wasn’t until I was in college that I realized that there are not a lot of people who grew up like that! After we lost our mother to cancer, my brothers and I all agreed to keep the farm going.įT: What do you see as the biggest opportunity to fix the food system? Farm Fresh To You also sells wholesale and to restaurants, according to the report. While it started in produce only, the company now delivers more than 500 grocery items, including eggs, milk, cheese and butter, as well as meat and meat substitutes, oils, nuts and breads. Both Farm Fresh To You and Full Circle are led by organic farmers, so the merger will allow Farm Fresh To You to become the West Coast's dominant perishable delivery service.įounded in 1992 by three brothers, privately owned Farm Fresh To You delivers produce from its own farm, Capay Organic, while offering products from 60 other small farms directly to consumers. The combined companies will deliver to more than 100,000 subscribers on the West Coast, and will have revenue in excess of $80 million annually, according to a spokeswoman for Farm Fresh To You.įarm Fresh To You says the company has maintained profitable growth over a decade. Farm Fresh To You has acquired a controlling interest in Seattle-based Full Circle to expand its direct-to-consumer produce delivery service to Washington, Oregon, and Alaska, reports the Sacramento Business Journal.īefore the deal, West Sacramento-based Farm Fresh To You delivered more than 10,000 boxes a week of produce and agricultural goods to subscribers in California. ![]()
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